Want to ensure your B2B online marketing program is effective? The following infographic by Circle Studio can help you create a successful B2B online marketing program.

It breaks down B2B online marketing into six essential components: strategy, content marketing, traffic generation, lead generation, lead management, and analytics and measurement.

Topping the list of essential components is strategy: "the foundation for your entire online marketing program," according to Circle Studio.

Next is content marketing, which is "the magnet that helps you get found in search results, drive inbound traffic, attract prospects, convert leads, and engage customers."

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski