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The Science of B2B Online Marketing [Infographic]

by Verónica Jarski  |  
June 17, 2014

Want to ensure your B2B online marketing program is effective? The following infographic by Circle Studio can help you create a successful B2B online marketing program.

It breaks down B2B online marketing into six essential components: strategy, content marketing, traffic generation, lead generation, lead management, and analytics and measurement.

Topping the list of essential components is strategy: "the foundation for your entire online marketing program," according to Circle Studio.

Next is content marketing, which is "the magnet that helps you get found in search results, drive inbound traffic, attract prospects, convert leads, and engage customers."

Some 71% of B2B marketers use content marketing for lead generation, and 80% of B2B decision-makers prefer to get company info from articles rather than ads.

To find out more other must-have elements of a B2B online marketing program, check out the infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Krish TechnoLabs Thu Jun 19, 2014 via web

    Really clear information, really useful and easy to understand. Ready to implement it now! Great Infographic and encouraging. Keep up the great work.

  • by charles Ekongo Sat Jun 21, 2014 via web

    B2B,is an essential strategy of meeting the profit and marketable benefit from other Enterprise.The demand of a substance can only be reached by good advertisement of the commodity.Its great and encouraging infographic lets go on.keep going as you lead us to our successful business.

  • by Haj Fri Oct 24, 2014 via web

    Nice presented thanks for the info

  • by Adam Thu Jul 23, 2015 via web

    Thanks for putting this up. Concise, thoughtful, simple, but I believe, highly effective.

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