A lot of articles discuss how video has become important in content marketing. And it has. But those articles usually don't discuss how to create dynamic content and properly translate that content to video.

So, here are some tips for doing exactly that. Together, these tips can help you make compelling content marketing videos that grab your audience's attention and keep bringing them back for more.

Know your audience

The content you create depends on who you want to view it. For example, some audiences prefer humor, others prefer statistics and numbers.

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image of Rebecca Toth

Rebecca Toth is a communications coordinator at TechSmith, a software company developing screencasting tools, including screen capture, recording and editing software.

LinkedIn: Rebecca Toth