Limited Time Offer: Save 30% on PRO with code WOOHOO »

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

Create Compelling Marketing Videos That Educate and Entertain [Infographic]

by Rebecca Toth  |  
July 19, 2014

A lot of articles discuss how video has become important in content marketing. And it has. But those articles usually don't discuss how to create dynamic content and properly translate that content to video.

So, here are some tips for doing exactly that. Together, these tips can help you make compelling content marketing videos that grab your audience's attention and keep bringing them back for more.

Know your audience

The content you create depends on who you want to view it. For example, some audiences prefer humor, others prefer statistics and numbers.

Unearthing what your audience wants can be an intensive process at times, but knowing what your audience wants greatly increases the odds that your audience will consume it.

Help customers succeed

Content marketing is all about helping your customer, so make sure your content does just that. Knowing your audience is 90% of the battle, so you're already on your way!

A good practice is to get other people at your company to review your content before you produce it. Also, get feedback from people outside your immediate team to bring in new perspectives.

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Rebecca Toth is a communications coordinator at TechSmith, a software company developing screencasting tools, including screen capture, recording and editing software.

LinkedIn: Rebecca Toth 

Rate this  

Overall rating

  • Not rated yet.

Add a Comment


  • by Katie Butler Mon Jul 21, 2014 via web

    Great article Rebecca! Love the infographic. It is very insightful and easy to compare the different types of videos!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!