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Create Compelling Marketing Videos That Educate and Entertain [Infographic]

by Rebecca Toth  |  
July 19, 2014
  |  2,859 views

A lot of articles discuss how video has become important in content marketing. And it has. But those articles usually don't discuss how to create dynamic content and properly translate that content to video.

So, here are some tips for doing exactly that. Together, these tips can help you make compelling content marketing videos that grab your audience's attention and keep bringing them back for more.

Know your audience

The content you create depends on who you want to view it. For example, some audiences prefer humor, others prefer statistics and numbers.

Unearthing what your audience wants can be an intensive process at times, but knowing what your audience wants greatly increases the odds that your audience will consume it.


Help customers succeed

Content marketing is all about helping your customer, so make sure your content does just that. Knowing your audience is 90% of the battle, so you're already on your way!

A good practice is to get other people at your company to review your content before you produce it. Also, get feedback from people outside your immediate team to bring in new perspectives.


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Rebecca Toth is a communications coordinator at TechSmith, a software company developing screencasting tools, including screen capture, recording and editing software.

LinkedIn: Rebecca Toth 

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  • by Katie Butler Mon Jul 21, 2014 via web

    Great article Rebecca! Love the infographic. It is very insightful and easy to compare the different types of videos!

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