Real-World Education for Modern Marketers

Join Over 603,000 Marketing Professionals

Start here!
N E X T
Text:  A A

The Five Essential Elements of a Great Company Story [Infographic]

by   |    |  4,747 views

We've all read the classic founder stories about companies started in a garage/dorm room/remote town by a visionary/college dropout/iconoclast with a crazy idea and a few friends. The founders overcame adversity/relentlessly pursued their vision/had an amazing stroke of luck, and now the company is a global brand/worth zillions/the owner of our most private thoughts.

Most companies, however, don't grow up with that kind of drama. Fortunately, you don't need drama to tell a compelling company story. What you do need are five essential ingredients:

1. Inspiration

What sparked the founding of the business? Who was involved and what motivated them? What problem were they trying to solve? What was their vision and mission?

2. Challenges


What challenges did the founders and their growing team face in building the business? (Those could be internal, external, micro, or macro.) What did they do to overcome them?

3. Claims to fame

What makes your company stand out? What's your company's most remarkable asset? It could be pioneering thinking, a new way of doing business, a new technology, a new product or service, a commitment to achieving specific social or environmental benefits—whatever defines your company's core value.

4. Accomplishments

Where is your company now? What has it achieved? What work is your company actively engaged in? What has your company's impact been? To what extent has it addressed the inspirational problem?

5. Vision

What's next? What's the really big thing your company is shooting for? What keeps people involved in the business?

See how all five essential elements work together in an example outlined in Thinkshift Communications' infographic:


Join over 603,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Sandra Stewart is a principal at Thinkshift Communications, which provides content marketing, messaging and other strategic marketing services to sustainability-focused businesses.

LinkedIn: Sandra Stewart 

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by Ann Mullen Tue Aug 5, 2014 via web

    Sandra, this is a great way to address story telling. I like how you laid it out. The infographic is a little wordy, but the main ideas within the story are on target. Thanks.

  • by Sandra Stewart Tue Aug 5, 2014 via web

    Thanks Ann -- glad you like it! And I hear you on the wordiness -- we struggled a bit with that, but thought it was important to show an actual story "in action."

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!