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Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user insights for Tumblr, and how much money the ALS #icebucketchallenge has raised. Skim for the scoops.

When Apple gets an Emmy. Over the weekend, Apple left the Creative Art Emmys with the Emmy for best commercial. The spot, "Misunderstood," ran over the 2013 holidays and depicts a boy who seems to be more interested in his smartphone than his family... but there's a tear-jerky twist! The piece works because it touches on our growing, obsessive intimacy with technology, our need to connect on a human level, and Apple's uncanny ability to bring both out in us at once. How many products have that power?

How much did the #icebucketchallenge make for the ALS? Over $13.3 million since July 29, compared with $1.7 million this time last year. Despite cries of #slacktivism from those who consider it an excuse to waste water and go viral with no real benefit to the 30,000 Americans suffering from Lou Gehrig's disease, it would appear that this contagious stunt will go down in the books as having done some good. (To be fair, though, the stakes for joining the game are slightly higher than posting your bra color on Facebook for breast cancer awareness.) In related (tragically ironic) news, the 27-year-old co-founder of the ALS ice bucket challenge recently drowned.

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ABOUT THE AUTHOR
image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.