National brands often struggle to automate marketing through the local partners that sell their products, according to the following infographic by SproutLoud.

Some 56% of distributed marketers say "maintaining brand consistency" is a big challenge, and 48% also say one key reason for that is "lack of marketing expertise."

The solution to such problems is automation, according to SproutLoud.

Top-performing organizations that used local marketing automation technology reported 300% or more increases in revenue growth within the first 12 months of investing in the technology, according to data cited in the infographic.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski