Although Americans spend $25.4 billion each year on professional sports, sports websites have a conversion rate of just 1%.

How can those sports websites—and other businesses—increase their website sales?

"A/B testing could help you to double, triple, or even quadruple conversion rates in a matter of weeks," states VWO in an infographic.

"That means you could sell significantly more tickets or products."

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski