Though some marketers think social amplification is just another form of advertising, it's actually a very useful tool for your marketing strategy.
Social amplification enables brands to amplify the reach of organic content and grow a community of loyal customers and brand advocates. It also helps brands reach the right audience through the targeting of social networks.
Want to learn more about paid social amplification and what it can do for your brand?
Here are some things you should know:
1. Social amplification allows you to reach the right niche
Advanced targeting allows marketers to learn more about the demographics of their audience and discover their interests. By learning this information, marketers can create a stronger social strategy that reaches the right customers.
2. Create owned media tailored to your audience
If you want to reach the right niche through social amplification, then you need to create owned media. Owned media is content such as videos and blog posts that provide value for your customers.
Jennifer Landry is a freelance writer and experienced social media journalist residing in Malibu, California.