Though some marketers think social amplification is just another form of advertising, it's actually a very useful tool for your marketing strategy.

Social amplification enables brands to amplify the reach of organic content and grow a community of loyal customers and brand advocates. It also helps brands reach the right audience through the targeting of social networks.

Want to learn more about paid social amplification and what it can do for your brand?

Here are some things you should know:

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image of Jennifer Landry

Jennifer Landry is a freelance writer and experienced social media journalist residing in Malibu, California.

Twitter: @jkalandry