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How to Use Paid Social Amplification for Your Brand [Infographic]

by Jennifer Landry  |  
November 15, 2014

Though some marketers think social amplification is just another form of advertising, it's actually a very useful tool for your marketing strategy.

Social amplification enables brands to amplify the reach of organic content and grow a community of loyal customers and brand advocates. It also helps brands reach the right audience through the targeting of social networks.

Want to learn more about paid social amplification and what it can do for your brand?

Here are some things you should know:

1. Social amplification allows you to reach the right niche

Advanced targeting allows marketers to learn more about the demographics of their audience and discover their interests. By learning this information, marketers can create a stronger social strategy that reaches the right customers.

2. Create owned media tailored to your audience

If you want to reach the right niche through social amplification, then you need to create owned media. Owned media is content such as videos and blog posts that provide value for your customers.

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Jennifer Landry is a freelance writer and experienced social media journalist residing in Malibu, California.

Twitter: @jkalandry

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  • by Suraj Sun Nov 16, 2014 via web

    Paid Social Amplification is very powerful indeed. Social networks are really taking advantage of the information they have of their users and enabling businesses to use them. The targeting levels possible are unreal. I couldn’t help be reminded of what Copyblogger could have done with this. Also…what a delightful infographic !

  • by Ken Mon Nov 17, 2014 via web

    In the past, I know that Twitter had a $10k minimum ad budget to even get started with promoted tweets, pages, etc. Do you know if this is still the case? And if it is, what can you recommend to companies with small social marketing budgets? Thanks!

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