More than half (51%) of shoppers plan to purchase holiday items online, according to the following Yahoo infographic.

Moreover, 88% of shoppers have researched a product online then purchased in a store.

So if you want to get on holiday shoppers' wish lists, use the infographic's search advertising tips.

One big tip: make sure your site is optimized for mobile. "Some 76% of smartphone owners plan to use their device for holiday shopping," states Yahoo.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski