More than half (51%) of shoppers plan to purchase holiday items online, according to the following Yahoo infographic.
Moreover, 88% of shoppers have researched a product online then purchased in a store.
So if you want to get on holiday shoppers' wish lists, use the infographic's search advertising tips.
One big tip: make sure your site is optimized for mobile. "Some 76% of smartphone owners plan to use their device for holiday shopping," states Yahoo.