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#SocialSkim: Disappearing Promos on Facebook, Snapchat's Snapcash, Ranking Brands by Love, More

by Angela Natividad  |  
November 21, 2014

Get the scoop on how Facebook's new algo changes directly affect brands, a new Facebook at Work, Snapchat's Snapcash, and the real difference between Spotify and Taylor Swift fans. Skim for the solutions to this week's social mysteries!

Christmas in the trenches. Topping this week's Viral Video Charts is UK grocer Sainsbury's take on the historic 1914 Christmas Truce, where factions of German, British, and French soldiers suddenly stopped fighting to wish each other merry Christmas, sing carols, and even play soccer in "no-man's land"—the dead-zone between the two sides. At 10.5 million views and counting, the piece reminds people that despite what divides us, the things that connect us are far more powerful. Sales of the chocolate bar featured in the ad will go to a charity.

Need the perfect company name? That's tricky in the Web world, where companies are built in a day and domain names are hoarded like cheap real estate. Thankfully, there's Naminum, which will either come up with a name based on words you select or give you a list of random names that you can toggle by number of letters. It will also check domain availability for names you love.

Which is the most-loved brand of all? Hootsuite's released the Love List, which ranks brands by "love." It accounts for total brand mentions across 25 platforms, sentiment score (whether mentions are positive or negative), and the percentage of social conversations that contains the word "love." The list will be updated monthly and, in addition to social networks, it also accounts for brand mentions on press sites, such as The New York Times. In this first list, food and beverage brands get the most love, but luxury struggles (though Chanel did hit the Top 25). Overall? Dove scores No. 1 with a score of 99.6% for its successful "Real Beauty" campaign. A total of 450 brands will be tracked.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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