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#SocialSkim: Tumblr Buys In on 'Buy Now,' Twitter's 'Offers' Takes on Discounts, Thanksgiving Vines Galore, and More!

by Angela Natividad  |  
December 5, 2014
  |  545 views

Get the week’s scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)!

Turkeys on Vine. New Media Rockstars compiled a few Thanksgiving-inspired Vines for those not yet ready to return to a reality with no turkey-starred feasting over the horizon. The one below is probably the most all-encompassing, although it ends rather unhappily:

A very Westjet Christmas. On Christmas eve last year, Westjet brought a magic sleigh to a community in the Dominican Republic, where families could sit and tell Santa what they wanted most for Christmas. The next morning, employees granted those wishes, bringing not just gifts but also snow... and Santa himself. The video is climbing the Viral Video Charts and has already hit over 2 million views.


e-shopping hits a new high. For the first time ever, Cyber Monday online desktop spending hit $2 billion, up 17% from last year, making it the heaviest online spending day in history... and the only day to ever surpass $2 billion in sales. But Thanksgiving weekend in general was strong, with Saturday hitting its first-ever billion-dollar online shopping day (and Sunday not far behind). The combined two days amount to an increase of 26% versus last year. comScore chairman emeritus Gian Fulgoni calls it "an accelerating shift to online buying as mobile phones spur increased showrooming activity."

Hemingway for the Instagram generation. Who says literature is dead? The Ernest Hemingway Foundation of Oak Park, IL, partnered with Ogilvy & Mather Chicago to create a charming series of 15-second Instagram videos that bring Hemingway's novels to life. This is a lovely example of using social tools to transmit classic stories to new eyes. Below you'll find their treatment for The Old Man and the Sea, but you can also see more here.


It's a #SoloSelfie revolution.
Beats By Dre is building on the selfie trend with #SoloSelfie. A campaign video shows a montage of star-studded selfies featuring Beats headphones, but in the how-to video below, users are encouraged to join in (and post using the #SoloSelfie and #BeatsByDre hashtags, of course). We sense more (sponsored) selfies in the future.


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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