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#SocialSkim: Google's Year in Review, the Top Content Marketing Platform, Holiday Selfies, a (Literally) BS Product, More!

by Angela Natividad  |  
December 19, 2014

Find 2014-in-review content (both data-packed and emotional) from several sources, learn which platform is most effective for content marketing, and get the latest service updates from the social networks people will be all over next year. Bonus: Who sent real poo to clients and got away with it? Skim to stay in the know!

We search for hope. Google's Year in Search 2014 is focused less on words and more on what those words represent. See inspiring glimpses of the #Bringbackourgirls campaign, Nobel Peace Prize winners, Ice Bucket Challenge shots, and the faces of Joan Rivers, Maya Angelou, and Robin Williams... all of whom left us this year. The video description reads, "In 2014 we searched trillions of times. What do these searches say about us?" Our searches—and galvanizing production from Google—suggest we enjoy more triumphs, and seek to connect, more often than their opposites.

When marketing hijacks memory. Here's a piece of great marketing that knew how to seize a time when people wax nostalgic. One organization created its own version of the Year in Search video. It's heavy with moments that, however noteworthy, didn't actually take place this year. Is your mind playing tricks? Your confusion is neatly clarified with the closing tagline, which hit us like a hammer.

Lowe's does how-tos with Hyperlapse. #LowesFixinSix is an award-winning effort that successfully bears a customer value-add in a way that's entertaining and brand-relevant: Practical homecraft how-tos on Vine. It's now found a way to pack more punch into those six seconds: Hyperlapse, which lets you create time-lapses for any platform. We've never seen a firepit get built this fast (and the video describes ten steps!):

The #YearOnTwitter. If it happened somewhere in the world, it happened on Twitter, which catches us up on the big moments, from the tweet that launched 3 million retweets to crucial world events that left their mark on the social zeitgeist: World Cup, #BlackLivesMatter, protests around the world, and more. (It summarizes the events for those who might have missed a few.) It also lists the top, most prolific Twitter users: Lady Gaga is No. 1, followed closely by JK Rowling. Proof that people are still reading (while listening to pop music?).

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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