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Marketing Technology Landscape Doubles to 1,876 Companies [Infographic]

by Scott Brinker  |  
January 13, 2015
  |  2,843 views

Ever feel like there's an overwhelming amount of marketing technology these days? It's not just you.

I recently released an updated version of my marketing technology landscape graphic, and it maps out a whopping 1,876 companies (and open source projects) offering software to marketing departments. That's nearly double the number from last year's edition, which charted 947.

Astoundingly, this infographic still isn't comprehensive—although it's close.

We could debate which companies were included or omitted, in which categories, and what the labels of those categories are. Deciding all that is challenging because the industry and its nomenclature are constantly evolving and many products cross multiple categories.

But the main point of this graphic is to illustrate that the marketing technology environment is massive.


Point made, right?

All these companies are serving a large and growing market. The worldwide spend for marketing software in 2015 will be $22.6 billion and will grow to $32.3 billion by 2018, IDC estimates.

Consolidation will certainly occur, as major enterprise software providers, such as Adobe, IBM, Oracle, and Salesforce, continue to acquire firms and seek to dominate key categories in the field.


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Scott Brinker is co-founder and CTO of ion interactive, a provider of landing-page management software and conversion-optimization services. He also writes a blog on marketing technology called Chief Marketing Technologist.

Twitter: @chiefmartec.

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Comments

  • by Chip Hysler Tue Jan 13, 2015 via web

    Excellent graphic Scott.... It will be interesting to see who survives... In the meantime, how does a marketer specialize? Can you specialize? Who has the better mousetrap???

  • by Jasmine Tue Jan 13, 2015 via web

    Is there a directory of all these companies?

  • by Awais Wed Jan 21, 2015 via web

    Are the names of the listed companies available besides this infograph? If yes i would love to have it emailed to me. Thank you

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