This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer tweets, the biggest social media cheat-sheet ever, and the newest kids on the block: Gen Z. Skim to stay ahead of the game.
A most social State of the Union. President Obama's speech set the social world abuzz, but not just because it was a high-traffic moment. In fact, this SOTU drew the lowest TV audience in the last 15 years. But in anticipation of changing habits, before the speech the White House Team started warming Twitter up with behind-the-scenes jokes, like sharing Obama's tan suit jacket and hashtagging it #YesWeTan. During the speech (packed with quotable light moments to balance the serious), Michelle Obama wore a suit featured in The Good Wife, a wink to pop culture fans. And, afterward, Obama chatted live with famous YouTubers, drawing headlines both before and after his speech. "To not have an aggressive social media strategy in 2015 would be the equivalent of not having an aggressive TV strategy in the 1950s," said Dan Pfeiffer, the president's senior adviser. "We have to go to where the conversations are already happening." See more social State of the Union moments from the most digital-savvy president we've ever had (and hopefully not the last).
Where content marketing's concerned, LinkedIn wins. The Content Marketing Institute and the Direct Marketing Association of the UK found that 96% of survey respondents in the UK prefer LinkedIn for content marketing, versus 85% in 2013. Twitter came in second, with 89%, the same figure as last year. Facebook scored 69%, down from 75% in 2013—which still puts it ahead of YouTube (68%), Google+ (68%), Pinterest (37%), and newbie Snapchat (6%).
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