Are you prepared to tackle digital marketing in 2015?

A total of 91% of consumers check their email daily. Moreover, 66% of consumers have made a purchase online as a result of an email marketing message, according to the following infographic by Brandmuscle.

This year, make sure your emails are mobile-friendly and that you give your audience engaging content that keeps them subscribed to your list. Social media also needs to be part of your marketing.

"Share content you've created more than once on different social networks," recommends Brand Muscle. "And use social media tools to measure engagement and post at optimal days and times."

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski