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Are you sharing the love with your customers this Valentine's Day? You should be.

"Data collected on Valentine's Day 2014 from 500 million shopping experiences showed that retailers experienced an 11% improvement in average order value the week leading up to Valentine's Day," according to data cited in a Nextopia infographic.

Moreover, total conversions also increased by 24%.

So, how can you optimize your ROI on this holiday?

One way is to boost your social marketing campaigns. "Shoppers referred from Facebook averaged $125.24 per order," Nextopia states. "Shoppers referred from Pinterest averaged $147.74 per order."

To find out more about top Valentine's e-commerce tips and previous Valentine's Day stats, check out the infographic:

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski