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Are you sharing the love with your customers this Valentine's Day? You should be.

"Data collected on Valentine's Day 2014 from 500 million shopping experiences showed that retailers experienced an 11% improvement in average order value the week leading up to Valentine's Day," according to data cited in a Nextopia infographic.

Moreover, total conversions also increased by 24%.

So, how can you optimize your ROI on this holiday?

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski