See the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social media content. Skim to keep in tune.

A fitting end for a well-penned life. Prolific fantasy author Terry Pratchett passed on after a long struggle with Alzheimer's, and users took to their socnets to pen tributes to him. But we were most touched by the memorial from his assistant, who shares Pratchett's Twitter account, @TerryandRob. In true storyteller style, Rob introduced the character of the Grim Reaper into Terry's last few tweets, concluding, softly but definitively, with The End. The father of Discworld would have beamed.

Love has no labels. At the top of the Viral Video Charts is the Ad Council's effort for Valentine's Day. A public panel shows two skeletons playing, hugging and kissing, after which their owners appear, breaking down stereotypes in the name of blind love. On Facebook alone, the original post was shared 1.3 million times.

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ABOUT THE AUTHOR
image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.