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Do you know the seven components of lead generation?

Here's a look at each one, its purpose, and benefits.

The seven elements are quality of the source, volume of the leads, decision makers, media and social, business targeting, location targeting, and industry targeting.

"Lead generation comes in many forms," according to the following Pareto Effect infographic. "Learn to use the tools available to you and how to get the best ROI from your efforts."

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski