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15 Email Marketing Myths Debunked!

by Verónica Jarski  |  
April 11, 2015

How well do you understand email marketing? Even if you think you're in the know, you might be believing outdated or unsubstantiated "facts."

Here's a look at common misconceptions regarding email, according to the following Email Monks infographic.

All email recipients who opted in are loyal readers. False. "Some of them opted-in through proxy forms for incentives to surpass premium content gateways," suggests Email Monks.

Moreover, the length of time on a list can increase the possibility of spam complaints. "At 31 months, 43% of a list were more likely to complain," states Email Monks.

The higher the email frequency, the higher the unsubscribe every time. Not true! "HubSpot conducted a study and found that if you're emailing your list four or five times a month, it will actually decrease your unsubscribes," Email Monks states.

To find out more misconceptions about email marketing, check out the infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by EmailMonks Tue Apr 14, 2015 via web

    Thanks so much Veronica for sharing this infographic. We hope the fans at MarketingProfs liked reading our predictions. :)

  • by Steven J Wilson Tue Apr 14, 2015 via mobile

    Hey Veronica,

    I love this topic. Email is so important to our success online.

    I just wish I started from day one when I first started out.

    I to use to be caught up in these myths. I realized though that focusing on building relationships early on is what will make your conversions better.

    That incentive may be the original reason they signed up but your first and second email is what can turn them into loyal readers and maybe even sales down the road.

    Have a great rest of the week Veronica!

  • by M Wong Fri May 1, 2015 via web

    This looks interesting, but again, the info graphic is not readable...

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