Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social Presidential bid, Twitter's fancy new homepage, and a potential new Vine story format... Skim for your next social idea!

LinkedIn gets into social content planning

LinkedIn's developing a paid app called Elevate, which suggests relevant articles, then lets you schedule and share them on LinkedIn and Twitter. Other socnets, such as Facebook, will be added over time.

Elevate puts LinkedIn on a Hootsuite-like path, and it may make curating, scheduling, and sharing content feel more natural to employees (because they probably already use LinkedIn, and are comfortable with it, so there isn't the scary social learning curve associated with many social media management tools).

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ABOUT THE AUTHOR
image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.