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Digital coupon marketing is booming! To help you craft and promote your online coupons, check out these tips from the following Colourfast infographic.

Target your customers. "With geo-targeting, businesses are able to take advantage of GPS technology to learn when consumers are nearby, delivering coupons that entice them to stop by," states Colourfast.

Also, encourage sharing. "Your coupon should incorporate social media buttons to allow one-click sharing across various social media platforms," suggests Colourfast.

Moreover, text messages can help your customers feel part of an exclusive club. Offer them discounts that only people on the text list receive.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski