Programmatic direct is growing exponentially, and it is expected to account for over 40% of all programmatic ad spend by 2016, according to the following AdReady infographic.
Here's a look at how you can take advantage of this automated ad-purchasing process.
First, make sure to interview programmatic vendors: "You have to ask potential partners the right questions to make sure you are getting what you need to succeed," states AdReady.
Next, make sure you have ad variations: "Testing more ad variations can drastically improve campaign performance," states AdReady.
Check out the infographic for a more about programmatic direct: