Programmatic direct is growing exponentially, and it is expected to account for over 40% of all programmatic ad spend by 2016, according to the following AdReady infographic.

Here's a look at how you can take advantage of this automated ad-purchasing process.

First, make sure to interview programmatic vendors: "You have to ask potential partners the right questions to make sure you are getting what you need to succeed," states AdReady.

Next, make sure you have ad variations: "Testing more ad variations can drastically improve campaign performance," states AdReady.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski