Do you have a 360-degree approach to your marketing strategy? It can help you provide a consistent experience across channels.

"A 360-degree approach is about taking a broad and all-encompassing view of your entire customer journey, from discovery to purchase, across multiple devices and touchpoints," states Wheelhouse Advisors in an infographic.

This approach includes customer communication, outbound email, inbound lead nurturing, social, content, website, SEO, and PPC.

For example, "a strong customer communications plan can help you build lasting, fruitful relationships with your clients—pushing up customer lifetime value and developing a powerful sense of brand advocacy," Wheelhouse Advisors explains.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski