Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also see how Twitter's making data easier to use in real-time (and how your feed can influence your creativity). And learn how Instagram and Vine are improving their look and feel to stay sticky.
Skim to start your summer social!
Impulse pinning, impulse buying. Pinterest announced the coming arrival of pins with a "Buy It" button, and just in time: People like using Pins to plan purchases, whether for weddings (see No. 1, below), vacations, or DIY projects. Intent is there, and it's strong.
The big blue button lets people purchase within the app. A price filter will help make cost comparisons by pin, and an "options" feature lets users swipe through pins to choose between product variations. Payment can be made via Apple Pay or credit card—info that's stored so customers never have to enter it again.
To activate Buyable Pins, businesses using Shopify can simply log in, add the Pinterest channel, and enable Buyable Pins. Demandware customers will get Buyable Pins in the coming weeks. Say hello to the Pin-based impulse buy.
1. Goin' to the chapel and we're gonna be pinning
Summer is wedding season. To prepare yourself for Buyable Pins, stretch your board-building muscles by helping hopeful wedding planners out on Pinterest.