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#SocialSkim: Pinterest the Purchasing Powerhouse, Plus 11 More Stories in This Week's Roundup

by Angela Natividad  |  
June 12, 2015
  |  957 views

Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also see how Twitter's making data easier to use in real-time (and how your feed can influence your creativity). And learn how Instagram and Vine are improving their look and feel to stay sticky.

Skim to start your summer social!

Impulse pinning, impulse buying. Pinterest announced the coming arrival of pins with a "Buy It" button, and just in time: People like using Pins to plan purchases, whether for weddings (see No. 1, below), vacations, or DIY projects. Intent is there, and it's strong.

The big blue button lets people purchase within the app. A price filter will help make cost comparisons by pin, and an "options" feature lets users swipe through pins to choose between product variations. Payment can be made via Apple Pay or credit card—info that's stored so customers never have to enter it again.

To activate Buyable Pins, businesses using Shopify can simply log in, add the Pinterest channel, and enable Buyable Pins. Demandware customers will get Buyable Pins in the coming weeks. Say hello to the Pin-based impulse buy.


1. Goin' to the chapel and we're gonna be pinning

Summer is wedding season. To prepare yourself for Buyable Pins, stretch your board-building muscles by helping hopeful wedding planners out on Pinterest.


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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by Merryl Sat Jun 13, 2015 via web

    Thanks for sharing this Angela Natividad. Got to know more about the features of pinterest, Instagram and Twitter and their role in promoting the booming ecommerce sector.

    Merryl
    Ecbilla - ecommerce portal

  • by Angela Natividad Thu Jun 18, 2015 via web

    Glad to hear it, Merryl!

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