Native ads nab more attention, garner greater focus, and make more of a subconscious impact than other ads do, according to the following Sharethrough and Column Five infographic.

Here's a look at the science behind native ad engagement.

For one, native advertising demands more brainpower than banner ads do; it also requires readers to use both hemispheres of the brain.

Moreover, native ads result in twice the visual focus of banner ads: Readers give native ads the same amount of attention as they do editorial headlines.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski