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The What, When, and Who of Successful Emails [Infographic]

by Verónica Jarski  |  
September 1, 2015

What you put into your email, when you send it, and who opens it can make or break your email campaign.

Here's a closer look the importance of each of those factors, according to the following Constant Contact infographic.

What are you putting into your email? About 20 lines of text and three or fewer images result in optimal email campaign click-through rates, reports Constant Contact.

When to send your emails depends on the industry you're in. Mondays at 7AM are ideal for restaurants. For accountants and financial advisers, however, Tuesdays at 6AM works best.

To find out more about the what, when, and who of successful emails, click or tap on the infographic.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Kate Nazarenko Fri Sep 4, 2015 via web

    Thank's for your interesting infographic!
    Question: I didn't understand what the bottom data mean - "38% of all opens come from 5% of openers" and so forth. Could you explain this moment, please?

  • by Sandy Fri Sep 18, 2015 via web

    Let me explain it for you- only 5% of all your subscribers open 38% of your newsletters- understand now? :-) Oh and if you want to create better emails you should use autoresponder cause it's the easiest way to do it!

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