National weight-loss and pitchman phenomenon Jared Fogle has left Subway in hot water. As a consequence of Fogle's child pornography scandal, Subway has been forced into the spotlight under less-than-positive circumstances.
Though none of Fogle's wrongdoings are tied to the company itself, separating Jared "the Subway Guy" Fogle from the Subway brand is almost impossible. The two have become synonymous.
So, what Subway could have done differently? Could it have prepared for this situation?
The simple answer is that nobody could have been prepared for such a scandal. But the Subway team's biggest mistake wasn't an inability to predict the future; it was putting too much brand recognition into the hands of a single individual.
Take the first step (it's free).
You may also like:
- Your Brand Safety Is at Stake: What to Do in the Era of 'Sleeping Giants'
- Six Naming Trends to Help Your Brand or Product Stand Out in 2019
- What Consumers Associate With the Apple, Facebook, and Google Brands
- How Important Are Online Reviews for Local Businesses?
- Naming Your Product: Shades of Meaning (An Inside View Into Nail-Polish Naming)