National weight-loss and pitchman phenomenon Jared Fogle has left Subway in hot water. As a consequence of Fogle's child pornography scandal, Subway has been forced into the spotlight under less-than-positive circumstances.
Though none of Fogle's wrongdoings are tied to the company itself, separating Jared "the Subway Guy" Fogle from the Subway brand is almost impossible. The two have become synonymous.
So, what Subway could have done differently? Could it have prepared for this situation?
The simple answer is that nobody could have been prepared for such a scandal. But the Subway team's biggest mistake wasn't an inability to predict the future; it was putting too much brand recognition into the hands of a single individual.
Take the first step (it's free).
You may also like:
- Tradeshow Branding Do's and Don'ts: How to Maximize ROI and Results at Industry Events
- Online Reputation Management 101: What You Need to Know [Infographic]
- Should Brands Take Public Stands on Political Issues?
- Net Promoter Score: What It Is and How It Can Help You [Infographic]
- Win (and Keep) Customers Using 'The Laws of Brand Storytelling': Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]