National weight-loss and pitchman phenomenon Jared Fogle has left Subway in hot water. As a consequence of Fogle's child pornography scandal, Subway has been forced into the spotlight under less-than-positive circumstances.

Though none of Fogle's wrongdoings are tied to the company itself, separating Jared "the Subway Guy" Fogle from the Subway brand is almost impossible. The two have become synonymous.

So, what Subway could have done differently? Could it have prepared for this situation?

The simple answer is that nobody could have been prepared for such a scandal. But the Subway team's biggest mistake wasn't an inability to predict the future; it was putting too much brand recognition into the hands of a single individual.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Inga Johnson

Inga Johnson heads up brand and marketing for Experticity, a network of category and retail influencers.

LinkedIn: Inga Johnson