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Arm Your Content Marketing for the New Battlefield [Infographic]

by Verónica Jarski  |  
October 20, 2015

The realm of customer experience, where new content marketing lives, is a little-traveled terrain. Marketers who brave it first can expect to win big with customers.

"By 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago," states Gartner.

"A positive experience in every marketing channel is the singlemost important key to this evolution, and your only hope of earning your buyers' preference, and, yes, credit cards," states Widen in the following infographic.

To meet this increasing, virtually nonstop demand for content, you need a strong digital asset management (DAM) solution, according to Widen. "It serves as the home and command center from which you control how all the content you create and curate is pushed into the market, and monitor how user interact with it," states Widen.

Find out more about the elements of a DAM solution and how it can help you win the content battlefield by tapping or clicking on the infographic.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Alona Cornwall Wed Oct 21, 2015 via web

    Veronica, thank you for the informative story!

    Of course, it’s an amazing infographics. This is the kind of data performance I definitely like - when you can get something new to think about.

    “If the content is a king, it needs a castle” - it’s just a marvelous comparison! Yes, indeed! And facebook is at the top of the list. Also, I did not know that vendor has only two hr to response in social media to justify consumer’s expectations. It’s a very short terms I must say.

    Waiting for new articles!

  • by Celine Fri Oct 30, 2015 via web

    How can we, small-time brands (for now) compete and take hold of the customer experience? Just wondering, as although we can use Facebook and other social media platforms, we can only do so much -- given our limited budget. Any tips?

  • by Jake Athey Sat Nov 7, 2015 via web

    Hi Celine, I'm with the team at Widen behind the infographic. I am / was a small business marketer with an organization nobody was familiar with outside of our little city. Now, we're among the globally recognized leaders in our space because we solve some very specific problems.

    How'd we get there? Create and communicate value by consistently delivering helpful (not hype-full) information about how you can assist a very well-defined and understood audience, independent of AND in parallel to the products and services you provide. That is our motto.

    Meet your future customers at their zero moment of truth with a genuinely helpful resource, ebook, or how-to YouTube video and guide them through the journey by embracing radical transparency / authenticity and an intimate understanding of your customer needs.

    Don't sell. Create something together, consistently, over time. And, own it.

    What's the one thing you know very well and are very passionate about? Start there.

    I think the core 4 of compelling content, fun & interesting social, helpful email and meaningful community are the magical ingredients to building any brand.

    Would love to connect!


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