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It's fall, which means all your favorite food products are magically transformed into nutmeg- and cinnamon-infused versions of themselves in celebration of all things pumpkin spice. Pumpkin spice breads, pancakes, cookies, yogurt, and even chewing gum are cropping up in grocery stores and getting plenty of social media attention.

Although everyone seems excited about pumpkin spice, is the general public actually buying into the autumn-based trend?

At first glance, the answer is yes.

As many as 68% of respondents of a Wall Street Journal survey intended to buy pumpkin spice products, such as pumpkin rolls, pumpkin oatmeal, and pumpkin-filled Oreos. That's good news for the brands that manufacture and market pumpkin spice-laced products as part of their autumn offerings.

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ABOUT THE AUTHOR
image of Joe Benjamin

Joe Benjamin is the director of sales for Upfront Analytics, a market research company that gathers data through mobile games.

LinkedIn: Joe Benjamin