The number of mobile coupon users is expected to nearly double to more than one billion by 2019 (up from a little under 560 million in 2014), according to Juniper Research. Here's a look at how mobile wallet offers can help tap into that growing number.

Connect with location-based offers, suggests SIM Partners. A total of 56% of smartphone users want to receive location-based offers on their phones when they are near a store.

Moreover, 34% of smartphone users want location-based offers in mobile wallets.

And perhaps the best part: mobile wallet offers drive a 64% higher conversion rate over static mobile Web coupons.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski