The number of mobile coupon users is expected to nearly double to more than one billion by 2019 (up from a little under 560 million in 2014), according to Juniper Research. Here's a look at how mobile wallet offers can help tap into that growing number.

Connect with location-based offers, suggests SIM Partners. A total of 56% of smartphone users want to receive location-based offers on their phones when they are near a store.

Moreover, 34% of smartphone users want location-based offers in mobile wallets.

And perhaps the best part: mobile wallet offers drive a 64% higher conversion rate over static mobile Web coupons.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski