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How Digital Marketing Will Change in 2016 [Infographic]

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Check out these eight predictions about what marketers will focus on in the new year and how technology will create changes in digital marketing, according to the following Signal infographic.

One change is that "improved people-based marketing options will give advertisers flexibility and control," predicts Signal.

"In 2016, marketers will feel increased pressure to solve challenges like getting a clear view of the customer cross disparate data sources, connecting the past to a customer's intent, and demonstrating attribution and ROI," Signal states.

Another prediction stems from ad blocking being the new norm. This year, "better targeting, formats, and relevancy become essential," states Signal. That's because ad blocking could cost publishers as much as $41 billion.

To find out more about how digital marketing will change this year, tap or click on the infographic.



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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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  • by kathleen billiot Sat Jan 16, 2016 via web

    I am merely influenced with the points which you have shared above .These tips would be definitely beneficial for online marketers.I would love to see more such ideas and tips related to online marketing

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