What's Peach, and why's the world abuzz about it? You'll find out. You'll also find out who's rivaling Facebook in mobile video views and how Messenger's getting a serious boost; and you'll score a handy guide to A/B testing (and how social can help). Skim to keep up with all the other good stuff, too!
Here's the story on Peach. The importance of messaging apps will only grow this year, in part because they feel more private and personal than other social networks. Peach, from the founder of Vine, brings a twist to the category with features that make it part Twitter, part AOL Instant Messenger, part Get Glue, and part Slack.
The platform, currently available on iOS, lets you use "magic words" like "GIF," "draw," and "song" to better capture the moment you're living: "GIF" opens a search box to find the right one, "draw" activates a sketch pad, and "song" listens to what you're playing now (like Shazam!) then shares a link to it from iTunes or Spotify. Here's how it works.
1. Snapchat now rivals Facebook in daily mobile video views
Fueled by its Stories feature, which lets people record videos that others can view for 24 hours, the ghost-branded social media giant now delivers more than 7 billion video clips per day—drawing it tantalizingly close to Facebook's 8 billion.
This is an all the more impressive feat because Snapchat has 15 times fewer users than Facebook does, and users must click on a video to watch (whereas videos auto-play on Facebook). If you're throwing down on native video this year, it may be time to give Snapchat a go.