What's Peach, and why's the world abuzz about it? You'll find out. You'll also find out who's rivaling Facebook in mobile video views and how Messenger's getting a serious boost; and you'll score a handy guide to A/B testing (and how social can help). Skim to keep up with all the other good stuff, too!

Here's the story on Peach. The importance of messaging apps will only grow this year, in part because they feel more private and personal than other social networks. Peach, from the founder of Vine, brings a twist to the category with features that make it part Twitter, part AOL Instant Messenger, part Get Glue, and part Slack.

The platform, currently available on iOS, lets you use "magic words" like "GIF," "draw," and "song" to better capture the moment you're living: "GIF" opens a search box to find the right one, "draw" activates a sketch pad, and "song" listens to what you're playing now (like Shazam!) then shares a link to it from iTunes or Spotify. Here's how it works.

Time will tell whether Peach sticks around, but in the meantime, a wildly influential crowd is flocking to it... and brands, including Merriam-Webster, have already jumped in.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.