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#SocialSkim: Peach Buzz.... All About the New Messaging App, Plus 10 More Stories in This Week's Roundup

by Angela Natividad  |  
January 15, 2016

What's Peach, and why's the world abuzz about it? You'll find out. You'll also find out who's rivaling Facebook in mobile video views and how Messenger's getting a serious boost; and you'll score a handy guide to A/B testing (and how social can help). Skim to keep up with all the other good stuff, too!

Here's the story on Peach. The importance of messaging apps will only grow this year, in part because they feel more private and personal than other social networks. Peach, from the founder of Vine, brings a twist to the category with features that make it part Twitter, part AOL Instant Messenger, part Get Glue, and part Slack.

The platform, currently available on iOS, lets you use "magic words" like "GIF," "draw," and "song" to better capture the moment you're living: "GIF" opens a search box to find the right one, "draw" activates a sketch pad, and "song" listens to what you're playing now (like Shazam!) then shares a link to it from iTunes or Spotify. Here's how it works.

Time will tell whether Peach sticks around, but in the meantime, a wildly influential crowd is flocking to it... and brands, including Merriam-Webster, have already jumped in.

1. Snapchat now rivals Facebook in daily mobile video views

Fueled by its Stories feature, which lets people record videos that others can view for 24 hours, the ghost-branded social media giant now delivers more than 7 billion video clips per day—drawing it tantalizingly close to Facebook's 8 billion.

This is an all the more impressive feat because Snapchat has 15 times fewer users than Facebook does, and users must click on a video to watch (whereas videos auto-play on Facebook). If you're throwing down on native video this year, it may be time to give Snapchat a go.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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  • by Paul Evans Fri Jan 15, 2016 via web

    Hi Angela, did you know All websites can now support their customers via Facebook Messenger directly on their websites with Zotabox's easy to use integration tool?

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