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A/B-testing can help you make informed decisions about your marketing strategies and get the most out of your Web traffic. Here's what you need to know to get started.

In A/B-testing, you compare two versions of your website to see which one performs better with your target audience, explains Visual Website Optimizer in the following infographic.

To start your A/B-testing, first make a plan. "Whoever fails to plan, plans to fail," states VMO. "The first step is to determine the goal of the test." For example, the goal may be to improve conversion rates or get more repeat purchases.

"If you're starting out fresh, don't overcomplicate things with multivariate testing," recommends VMO. Just change one thing for now and see whether your conversion rate significantly changes.

Find out about the next steps in A/B-testing by checking out the infographic.

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski

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