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Your Six-Step Road Map to Rebranding [Infographic]

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Thinking about rebranding? The following six steps can help you launch a successful rebranding effort.

First, "examine your direct and indirect competitors to mine good ideas and identify potential points of difference," recommends Wheelhouse Advisors in the infographic.

Another step is to "understand how much marketshare you have and set future objectives," states Wheelhouse Advisors. "Calculate available marketshare."

Also, consider holding interviews with employees and partners. "These are the people who really 'own' your brand and their insights will help build a brand that's authentic and inclusive," according to the infographic.

To find out more about the different steps for a successful rebranding, check out the infographic.



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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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  • by Jen Travis Mon Feb 8, 2016 via web

    What about talking to existing customers? They own your brand as well and can tell you more about what you do well that aligns with their needs and the criteria by which they make decisions on brands to engage with - which helps you identify what to do more of.

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