Lights, camera... budget-buster?
Small-business marketers often forgo video marketing for fear it'll be prohibitively expensive. But it doesn't have to be.
Sure, the making of a video can call for a set, crew, talent, script, wardrobe, post-production, and more. But, again, it doesn't have to.
Millions of budget-conscious small businesses are making effective marketing videos now while spending less than the change clinking in Leonardo DiCaprio's pockets. That may be an exaggeration, but the truth is video is perfectly doable for any size business in any field—with any budget.