Lights, camera... budget-buster?
Small-business marketers often forgo video marketing for fear it'll be prohibitively expensive. But it doesn't have to be.
Sure, the making of a video can call for a set, crew, talent, script, wardrobe, post-production, and more. But, again, it doesn't have to.
Millions of budget-conscious small businesses are making effective marketing videos now while spending less than the change clinking in Leonardo DiCaprio's pockets. That may be an exaggeration, but the truth is video is perfectly doable for any size business in any field—with any budget.
And the advantages of video marketing are huge. In this age of short attention spans, Web junkies skim long text but tend to stay focused on on-screen video, because...
- Videos are fun and easy to consume.
- Videos have proven to increase trust.
- Videos, featuring people, are engaging because we're wired to respond to the human face, voice, and eye contact.
Above all—especially with down-to-earth, low-budget video—the medium helps your brand come across as human and sincere.
The following infographic (made with and by Venngage) offers you a long list of video ideas you might try while avoiding four- or five-figure expenditures.
Also check out the Video Marketing: How to Roll Video Into Your Media Mix how-to guide for creating low-budget, high-quality video.
Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.
LinkedIn: Barry Feldman