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21 Video Marketing Ideas for Small-Business Budgets [Infographic]

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Lights, camera... budget-buster?

Small-business marketers often forgo video marketing for fear it'll be prohibitively expensive. But it doesn't have to be.

Sure, the making of a video can call for a set, crew, talent, script, wardrobe, post-production, and more. But, again, it doesn't have to.

Millions of budget-conscious small businesses are making effective marketing videos now while spending less than the change clinking in Leonardo DiCaprio's pockets. That may be an exaggeration, but the truth is video is perfectly doable for any size business in any field—with any budget.

And the advantages of video marketing are huge. In this age of short attention spans, Web junkies skim long text but tend to stay focused on on-screen video, because...

  • Videos are fun and easy to consume.
  • Videos have proven to increase trust.
  • Videos, featuring people, are engaging because we're wired to respond to the human face, voice, and eye contact.

Above all—especially with down-to-earth, low-budget video—the medium helps your brand come across as human and sincere.

The following infographic (made with and by Venngage) offers you a long list of video ideas you might try while avoiding four- or five-figure expenditures.

Also check out the Video Marketing: How to Roll Video Into Your Media Mix how-to guide for creating low-budget, high-quality video.


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Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.

Twitter: @FeldmanCreative

LinkedIn: Barry Feldman

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  • by Arden Miller Mon Oct 24, 2016 via web

    Nice article! As a small-business owner, you can't do everything, so focusing on items that don't require expertise or an abundance of time and money is the best tactic while in the early stages of business. Instead, focus on low-cost, less competitive strategies such as Facebook Ads.
    With all of the hype surrounding the internet, entrepreneurs, small-business owners and marketers often overlook the importance of offline marketing. An offline-online blend is vital to a successful marketing strategy.
    From social media to direct mail, it's important to utilize all available marketing outlets in order to grow your business.
    Social media makes video marketing accessible and affordable for every business.
    It's one of the best ways to reach your customers where they already are: on Facebook, Twitter, Snapchat and other online networks. And since social media users love video, it's one of the best ways to raise brand awareness and engage customers and clients.
    Impresssed on how you explained everything in infographically.
    I'm sharing a link: (www.animatedvideo.com/blog/7-video-marketing-methods-small-business-owners/) which discusses on the similar topic. Do have a read, hope you'll like it!

  • by pitchworx Mon Jan 9, 2017 via web


    Very well written!

    These days, many companies are focusing on video marketing ! to communicate better with their audience.
    http://www.pitchworx.com/5-predictions-for-animated-marketing-videos-in-2017/


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