Lights, camera... budget-buster?

Small-business marketers often forgo video marketing for fear it'll be prohibitively expensive. But it doesn't have to be.

Sure, the making of a video can call for a set, crew, talent, script, wardrobe, post-production, and more. But, again, it doesn't have to.

Millions of budget-conscious small businesses are making effective marketing videos now while spending less than the change clinking in Leonardo DiCaprio's pockets. That may be an exaggeration, but the truth is video is perfectly doable for any size business in any field—with any budget.

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ABOUT THE AUTHOR
image of Barry Feldman

Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.

Twitter: @FeldmanCreative

LinkedIn: Barry Feldman