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How to Create Content Ideas for New Clients [Infographic]

by Verónica Jarski  |  
May 3, 2016

Creating content for a brand-new client can be challenging at times. The following infographic by CopyPress can make the process easier by guiding you through five crucial steps of planning and creating content.

The first step is to get to know your client. What does the client do or sell? Why? What concepts does the client have for the content?

"Identify the passion fueling their work, so you know what messages and values to express," suggests the infographic. "Identify the buzzwords related to their industry, so you know what topics to discuss."

The second step is to identify the client's goal for the content. Does the client want to attract attention, educate, encourage an action, and/or generate traffic?

To find out more about the next steps in content creation and what content to create, tap or click on the infographic.

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Ry McDonald Tue Feb 28, 2017 via web

    Great infographic, and I think #3 and #4 are so often missed when content marketers create ideas.

    I think between #2 and #3 you could add another step to decide Topics. After #2 we know what the goal is, but we need to decide substantively what we're going cover before we move onto hooks and emotional appeals.

    I just published a book that goes super deep into content ideation and might be helpful for the MarketingProfs audience. It's free, here: https://www.iteratemarketing[dot]com/content-marketers-guide-to-ideation/

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