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#SocialSkim: Snapchat Changing Its Algorithm, Plus 13 More Stories in This Week's Roundup

by Christian Neri  |  
May 20, 2016

From Snapchat's plans to introduce a nonchronological algorithm to social networks' grappling with more public scrutiny as they take on the role of news organization, this week the social giants tried tackling challenges from all corners.

We'll also discuss Google's new topic-driven social product, tell you all about Twitter's big announcement regarding its character limit, and scoop out the latest on Instagram's upcoming analytics tools.

Skim to stay social-savvy!

It's time to get ready for the new Snapchat algorithm

It was only a matter of time. Right now, users see all the snaps from the accounts they follow in chronological order, but sources say the little yellow app is working on an algorithm that will sort the content that Snapchatters see from publishers and, particularly, brands.

The change obviously makes sense for Snapchat: It would gain more control and likely increase the quality of content. The timeline for the introduction of an algorithm is still unknown, but chances are it would affect only professional accounts, including publishing partners in the app's more exclusive Discover feature. Stay put...

1. Social media finds new, significant role in news and entertainment curation

Lost in the shuffle of algorithms and your daughter's prom pictures, many of the world's 2 billion-plus social media users would likely be surprised to learn that many social networks have dedicated teams of editors that pick and choose content that ends up on users' feeds. Last week's inquiry into Facebook's possible censorship of conservative media shed light on exactly that, as well as social media's new responsibility in bringing news and entertainment to the masses.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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