Marketing that looks attractive is, well… attractive. Go figure.
So part of the formula for doing right in the digital domain is injecting useful eye candy in the pages and properties you publish.
Let's keep this simple. Rather than recite (and recycle) the myriad of mind-boggling statistics that build a case for sharpening your visual marketing skills, let's quickly review the most important reasons to think visual and explore an arsenal of killer tools that can help you get the job done with little to no budget, time, or expertise.
Make visual magic because...
- Visual content garners far more views and shares.
- It can help catapult conversion.
- People remember what they see.
- It appeals to our short attention spans.
- The overwhelming majority of communication is non-verbal.
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Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.
LinkedIn: Barry Feldman