This week's 'Skim is all about reaching for ad dollars without compromising user experience. We'll dive into a recent survey that discusses falling user satisfaction on social platforms, and we'll explore Reddit's new plan to lure advertisers and shake off its users' anti-ad image.
We'll also touch on Twitter's big live-streaming news, fill you in on why Vine just paid a hacker $10,000, and give you some pointers on nine new and mostly secret Facebook targeting options designed to up your ad game. Skim to keep your fans engaged!
The state of social: More time on it, yet less satisfied
Though users are spending, on average, 10 minutes more per day on Facebook's platforms this year than last (now up to 50 minutes per day), their satisfaction has dropped nine percentage points—a marked year-over-year decrease that has some worried.
Concerns about privacy and advertising appear to be the two biggest culprits: Users are not fully coming to terms with the idea that ads might be a necessary cost for the social services they've grown to expect for free.
In terms of rankings, Wikipedia ranked first with 78% satisfaction, with YouTube (77%), Google+ (76%), and Pinterest (76%) following closely. Instagram and Facebook pulled in 74% and 68% respectively, but Twitter and LinkedIn tied for last with 65% satisfaction.