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#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week

by Christian Neri  |  
July 29, 2016
  |  1,433 views

This week's 'Skim is all about reaching for ad dollars without compromising user experience. We'll dive into a recent survey that discusses falling user satisfaction on social platforms, and we'll explore Reddit's new plan to lure advertisers and shake off its users' anti-ad image.

We'll also touch on Twitter's big live-streaming news, fill you in on why Vine just paid a hacker $10,000, and give you some pointers on nine new and mostly secret Facebook targeting options designed to up your ad game. Skim to keep your fans engaged!

The state of social: More time on it, yet less satisfied

Though users are spending, on average, 10 minutes more per day on Facebook's platforms this year than last (now up to 50 minutes per day), their satisfaction has dropped nine percentage points—a marked year-over-year decrease that has some worried.

The new ACSI survey notes that Americans are generally pleased with their overall online experience, but social sites such as Facebook and Twitter are dragging the social category down.


Concerns about privacy and advertising appear to be the two biggest culprits: Users are not fully coming to terms with the idea that ads might be a necessary cost for the social services they've grown to expect for free.

In terms of rankings, Wikipedia ranked first with 78% satisfaction, with YouTube (77%), Google+ (76%), and Pinterest (76%) following closely. Instagram and Facebook pulled in 74% and 68% respectively, but Twitter and LinkedIn tied for last with 65% satisfaction.


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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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