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How to Write an Email That Gets Opened, Read, and Responded to [Infographic]

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About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.

Personalize your emails, suggests the following infographic by Backlinko and iconiContent. Personalized emails have 30% higher CTRs than their nonpersonalized counterparts.

"Use direct language throughout your emails, especially the word 'you,'" recommends the infographic.

Also, make sure your email has just one main goal. It can be a question, an outcome, or a request.

Moreover, take time to craft an engaging subject line. "The best subject lines are intriguing without being click-bait, short without being cryptic, urgent without being slimy, and action-driven without being dispassionate," states the infographic.


To find out more about creating emails that get read, check out the infographic.

 


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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski

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  • by Kurt Roswell Wed Sep 21, 2016 via web

    Great share Veronica. I think an important email principle that gets overlooked most of the time is the "relationship equity" you have with your email subscribers. Every email marketer should think in terms of increasing their relationship with their subscribers. You can optimize open rates, click through rates, etc. but if your emails aren't aimed at building "relationship equity," you'll lose those subscribers sooner or later.

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