About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.

Personalize your emails, suggests the following infographic by Backlinko and iconiContent. Personalized emails have 30% higher CTRs than their nonpersonalized counterparts.

"Use direct language throughout your emails, especially the word 'you,'" recommends the infographic.

Also, make sure your email has just one main goal. It can be a question, an outcome, or a request.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski