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#SocialSkim: Facebook Grapples With Snapchat, Conferences You Shouldn't Miss: 12 Stories This Week

by Christian Neri  |  
December 9, 2016

This week's dose of social: Facebook takes on both fake news and Snapchat's success; Google makes itself searchable with emojis—on Twitter; regulators give a final nod to Microsoft's acquisition of LinkedIn; Twitter Moments arrives for brands and users on mobile; the marketing conferences you shouldn't miss in 2017; social giants band together to take terror content offline; and much more...

Skim for what you need to know!

1. Facebook continues its siege with a new Snapchat Discover competitor

Facebook Collections is the new publisher program from the social network, and it's set to tackle Snapchat's Discover and Twitter's Moments features by showcasing lists of content curated by publishers directly within users' News Feeds.

Between the social titan's introduction of Stories to Instagram, emulating Snapchat's popular Story feature, the Collections rumors suggest an aggressive push by Facebook to make up for its failed acquisition of the ephemeral messaging app years ago.

No rollout schedule for Collections has been made public, but Facebook has held talks with media outlets and entertainment companies in recent weeks about creating content for it.

2. You can now search Google by tweeting with emojis

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri

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