The days between Black Friday and Christmas pull in 50-100% more revenue than the rest of the year, making it an all-hands-on deck season for marketers. But what if you could make your marketing strategy more efficient and effective without a huge investment in time and resources?

That's the power of email marketing automation, which allows you to send highly customized, relevant messages to the right people in a timely manner and on a massive scale—a holiday marketer's dream.

Now is the perfect time to explore the full power of email marketing automation. In fact, nearly 49% of companies have already adopted it.

Here are a few tips to make sure your email marketing automation campaigns are as effective as possible.

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Marion Price is marketing programs manager of email and marketing automation solutions provider iContact.

LinkedIn: Marion Price

Twitter: @MarionDPrice