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Email Marketing Automation Tips for This Holiday Season

by Marion Price  |  
December 15, 2016

The days between Black Friday and Christmas pull in 50-100% more revenue than the rest of the year, making it an all-hands-on deck season for marketers. But what if you could make your marketing strategy more efficient and effective without a huge investment in time and resources?

That's the power of email marketing automation, which allows you to send highly customized, relevant messages to the right people in a timely manner and on a massive scale—a holiday marketer's dream.

Now is the perfect time to explore the full power of email marketing automation. In fact, nearly 49% of companies have already adopted it.

Here are a few tips to make sure your email marketing automation campaigns are as effective as possible.

Repeat your message

At this point in the holiday season, you should have an idea of which products sell best, or which ones you want people to buy. Creating a message, sticking to it, and staying in front of interested prospects is a great way to increase the likelihood of a purchase.

For example, run social media campaigns around a product you'd like to sell, with links leading to a landing page specific to that product. The landing page can be used to gather information (with gated content, for example), or for purchasing that item directly.

It's important that these landing pages be different from your website, with just one clear goal and call to action so prospects aren't distracted from converting. Using similar imagery and language between your social ad and the landing page is key. For example, if you're a bakery and your message is "These deals are sweeter than our pie" with an image of apple pie, you want that theme to carry throughout your marketing materials for that product.

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Marion Price is marketing programs manager of email and marketing automation solutions provider iContact.

LinkedIn: Marion Price

Twitter: @MarionDPrice

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