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This question has been closed, and points have been awarded.
| Kpis To Measure Marketing Effectiveness |
| Posted By: tim.thirlway on 10/14/2005 5:00 AM (CST) |
125 Points |
| I would like to understand how other organisations are measuring the effectiveness of their marketing departments. We are in a position like many other companies where we need to demonstrate the impact of marketing on the business overall which of course includes the bottom line. What approach has your organisation adopted and what are the metrics being used? |
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