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This question has been answered, and points have been awarded.
Imp Steps For A New Magazine Marketing Strategy
Posted by Anonymous on
11/7/2005 at 5:48 PM ET
I am offered a job as a marketing and public relations manager at a new magazine . its a good chance for me and they want a strategy to give the magazine a push forwad in adds and everything concerning marketing.
My experience in this fiel id very limited and I need to come with fresh ideas tommorrow.. This is urgent . I wish you can provide me with some tips for magazine marketing today . thank you.
11/7/2005 at 6:47 PM
It's possible to post this as an urgent question. FYI, many people only answer questions marked URGENT.
I really depends on the magazine. If it's a business magazine you'd have one strategy. If it's a "martha stewart-type" it's different strategy.
11/8/2005 at 3:56 PM
Hi Rana-Sultan, you can evaluate existing magazines that are similar to your comany's magazine. Compare content (articles, ads, promos, etc.), evaluate reader demographics, distribution, etc. to develop strategies that differentiate your magazine from the others.
Develop a launch plan to get people to subscribe and read your magazine. Look at cross promoting your magazine with complementary companies' products or services.
Get press releases out into your industry (i.e. associations, online sites, trade publications, newspapers, etc.) to announce the launch, focus, uniqueness, etc. of your magazine.
11/11/2005 at 7:59 AM
Hi Rana Sultan
Its very important in every business these days to deliver more that what your competitor is. I assume that it is a business/trade magazine.
A good way to get more out of ad space sales is to introduce innovative inserts in the magazine. For instance you could insert a ribbon-tied bookmark in each issue and charge a premium for advertising space on the same. A lot of other such new inserts can create greater value both for the advertiser and the magazine in question.
On the other hand, what a magazine must never ignore is the fact that content is king. The editor of the magazine must be regarded as a expert and must be seen at the right forums. While this may not lend an immediate fillip to ad sales or subscriptions, it will definitely position you as a serious player in the business.
Another area to leverage content is events, hosting and sponsorship both.
11/16/2005 at 3:26 PM
Thank you all for the informative answers you sent..
Its really nice how people help each other without waiting for anything in return .
Thanks a lot, Rana
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