Question

Topic: Other

Imp Steps For A New Magazine Marketing Strategy

Posted by Anonymous on 11/7/2005 at 5:48 PM ET 250 Points
I am offered a job as a marketing and public relations manager at a new magazine . its a good chance for me and they want a strategy to give the magazine a push forwad in adds and everything concerning marketing.
My experience in this fiel id very limited and I need to come with fresh ideas tommorrow.. This is urgent . I wish you can provide me with some tips for magazine marketing today . thank you.
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RESPONSES

  • Posted by michael on 11/7/2005 at 6:47 PM Accepted
    It's possible to post this as an urgent question. FYI, many people only answer questions marked URGENT.

    I really depends on the magazine. If it's a business magazine you'd have one strategy. If it's a "martha stewart-type" it's different strategy.

    Michael
  • Posted by Janet O. on 11/8/2005 at 3:56 PM Accepted
    Hi Rana-Sultan, you can evaluate existing magazines that are similar to your comany's magazine. Compare content (articles, ads, promos, etc.), evaluate reader demographics, distribution, etc. to develop strategies that differentiate your magazine from the others.

    Develop a launch plan to get people to subscribe and read your magazine. Look at cross promoting your magazine with complementary companies' products or services.

    Get press releases out into your industry (i.e. associations, online sites, trade publications, newspapers, etc.) to announce the launch, focus, uniqueness, etc. of your magazine.
  • Posted on 11/16/2005 at 3:26 PM Author
    Thank you all for the informative answers you sent..
    Its really nice how people help each other without waiting for anything in return .
    Thanks a lot, Rana
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