Question

Topic: Strategy

Difference Between A Marketing Strategy And A Marketing Plan

Posted by Anonymous on 4/22/2004 at 6:07 AM ET 250 Points
People in my organisation keep on confusing the marketing plan and a marketing strategy. I need to be able to convince them why I need to have a marketing strategy before the plan.
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RESPONSES

  • Posted by jcmedinave on 4/22/2004 at 10:34 AM Accepted
    Hello,

    Another approach to the topic: Strategy and Plan

    Both are ways to achieve an Objective. But The Strategy is the general way to achieve it, and the Plan is the detail of the Strategy.

    Example:
    Objective: To gain market participation (1%).
    Strategy: To introduce in new markets (young people).
    Plan: Advertising development focus in that specific market, New Product development, Employees training, etc...

    Bye,

    Juan Carlos
  • Posted by BobetteKyle on 4/22/2004 at 1:07 PM Accepted
    To get people to buy into the concept of marketing strategy, you may want to position strategy development as part of the planning process:

    - develop overall marketing strategy that supports your company's business goals
    - choose marketing programs (tactics, action plans) that support the overall strategy
    - write it into a marketing plan document

    Good luck!

  • Posted by Blaine Wilkerson on 4/22/2004 at 6:17 PM Accepted
    Try these on for size:

    Strategy=Figuring out you need to drink water to survive

    Planning= Deciding where to get water

    Action= Acquiring and drinking the water

    _______________

    Strategy=Figuring out you need to eat in order to relieve hunger

    Planning= Deciding where to eat

    Action= Acquiring and eating the food

    _______________

    Strategy=Figuring out you need to find a better way to communicate to your associates

    Planning= Decide where to go for advice

    Action= Post this question and relay information

    ______________


    Strategy=Need to Sell stuff

    Planning= Deciding where and how to sell stuff

    Action= Sell Stuff

    ______________


    Strategy= A collaboration of ideas

    Planning= Organization of ideas

    Action= Executing particular ideas

    ___________

    OK...my strategy was to give some simple analogies for you to use. I planned on making it a three part section (Strategy, Planning, Action). I took action by typing it out.

    Good Luck!
  • Posted on 1/22/2008 at 9:02 AM Member
    Given situation:

    For instance, Mr. Sean has recently established a company called "Company A," rendering services which needs to be introduced in the market in order to gain profit and compete with other competitors. "Company A" has a good budget and qualified employees, unfortunately lacks resources.

    Analysis:

    The objective of the company is to be introduced in the market to be able to compete with other competitors in order to gain profit.

    _____________________________

    Formula:

    Strategy(s) -> Plan(s) -> Implementation

    -------------------------

    Strategy(s): The "What" of business

    1. Orient the public about the services provided and the importance of what makes it better
    2. Sustain a good reputation in the market

    ..............

    Plan(s): The "How" of business

    1. Engaging into advertisements, endorsements, referrals, promotions, etc.
    2. Improving services provided by developing effeciency and effectiveness
    3. Attaining customer satisfaction

    ..............

    Implementation: Taking steps into action
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