Know-How Exchange : Branding

Interesting question...and the answers are likely to be arguable but here is my perception on the issue:

I think creating brand awareness for the holding (umbrella) corporation can create a tremendous benefit if done properly.

For example, your question alone; having 720 companies is a sign of stability, diversity, strength, confidence, courage, and growth. I am impressed already and I don't know anything about the corporation or its companies!

The benefits can increase revenues globally throughout the conglomerate, which ulitimately benefit the umbrella. If the umbrella is not already publically traded, creating a brand identity will certainly poise it for such a venture as well.

Of course you have media and political bashing that can result, but this is the bed you made by forming 720 companies...you are bound to receive a LOT of attention (and in turn, your companies will as well)!!

Good Luck!

Feel free to send me an email if I may be of further assistance.