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Topic: Website Critique

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This question has been answered, and points have been awarded.

Website & Message Delivery, Feedback Requested :-)

Posted by mbarber on 1277 Points
Gidday all. I'd like your feedback please on the following website thanks.

This company is attempting to change the rules of the game, provide one product only and is currently looking for distributors and YES its an MLM firm

They want to move away from in home presentations wherever possible and ATTRACT people via an online method; they want to keep the content delivery and information exchange as flexible and easy to understand as possible and really are letting the product and income streams sell themselves.

Some of you would have heard of it already and being as new as they are, most will have yet to have heard of them or their product.

I'd like to know:
Is this website simple enough in its construction?
Does the 3 minute audio file download and/or work easily?
Does the 6 minute video presentation download and/or work easily?

Do the messages in both the Audio AND Video files grab your interest - if so, how, if not how not?

What would you do to improve this website or the messages it offers? Key is for simplicity.

[inactive link removed]

IMPORTANT: to keep things separate, if you'd like to know more about the product or company please contact me directly via my email address, rather than through the forum - desiredfutures@netscape.net
Marcus :-)

[Moderator: Inactive link removed from post. 2/14/2011]

  • Posted on Accepted
    Great Website... the video and audio message were great....

    Here is a single point that you probably want to consider. I hear about your product, surf into your site watch the video... then what...
    It was a search to find the next step.... you should consider some kind of message after the video that says
    "click here to find out how you can become involved"..

    Good Luck...
    Frank Hurtte
  • Posted on Accepted
    Hello

    Checked out the website. Very good - bright, vibrant, dynamic... all the attributes of the brand come through strongly in the website design. Faced no probs either with the audio or the video clippings. Agree with Frank Hurtte, that an action line would be great to tie in the whole thing.

    Bye

    Nahida Sunil
  • Posted by ReadCopy on Accepted
    Optimisation of your site.

    1. Frames! - whilst it's true that Google will now follow , many other search engines will not, so if you can ... avoid them.

    2. If you want to use frames, use the tag, and add your keywords, description etc there<br><br>3. Within the <noframes> tag, remember to add a link to your homepage so that search engines can index the whole site.<br><br>4. Check out the Google page on Frames (<a href=http://www.google.com/webmasters/2.html class="resplink" rel="nofollow" target="_blank">http://www.google.com/webmasters/2.html</a>)<br><br>5. Optimise each of your product pages as a landing page, give each one a unique <TITLE>, <DESCRIPTION> amd <META> tags<br><br>6. Ensure good spread of keywords and phrases around the site.<br><br>Good Luck </div> </div> </li> <li class="acceptedpost"><a name="78297" class="anchor"></a> <div class="meta"> <div class="arrow-down"></div> <span class="bytime"> Posted by <a href="http://www.marketingprofs.com/ea/profile.asp?userID=309273" title="78297">KSA</a> on <span class="postdate">3/28/2006 at 8:48 AM</span> </span> <span class="badge accepted">Accepted</span> </div> <div class="comment-content"> <div class=" bmar"> Hi,<br><br>If the goal is flexibility, I would suggest that the site navigation needs work.<br><br>The intro page seems to be set up for someone who was sent to the site by a recruiter. If that is its only purpose, perhaps people will be motivated to click on something. Otherwise, there is no motivation. If you want the site to be usable by an Internet surfer who lands on the site, I suggest adding an introduction to that page to welcome people to the site, hit a couple big benefits, then invite them to listen to one of the messages.<br><br>The rollover link color seems to be white. So, if you put your cursor on the Home Page link, it disappears. Use another color.<br><br>Once the visitor reaches the "home page", the navigation is not at all intuitive. You can't return to the first page you landed on, and the only way to move between pages is using a Back key.<br><br>Visitors expect to see a menu on each page so that they can move from page to page without always returning to the page that contains the menu options.<br><br>As compared to the vast majority of sites on the Internet, I think the navigation will be a real problem.<br><br>Hope this helps.<br><br>Kathleen<br> </div> </div> </li> <li class="acceptedpost"><a name="78327" class="anchor"></a> <div class="meta"> <div class="arrow-down"></div> <span class="bytime"> Posted by <a href="http://www.marketingprofs.com/ea/profile.asp?userID=821513" title="78327">Pepper Blue</a> on <span class="postdate">3/28/2006 at 11:08 AM</span> </span> <span class="badge accepted">Accepted</span> </div> <div class="comment-content"> <div class=" bmar"> Hi Marcus,<br><br>Just the answers you want:<br><br>Is this website simple enough in its construction?<br><br>A: Yes, maybe too simple (see below)<br><br>Does the 3 minute audio file download and/or work easily?<br><br>A: Worked flawless <br><br>Does the 6 minute video presentation download and/or work easily?<br><br>A: Worked flawless<br><br>Do the messages in both the Audio AND Video files grab your interest - if so, how, if not how not?<br><br>A: Yes, but I would like to see a little more on the features and benefits of the gelceuticals themselves. I worked my way through the links to find this. I understand this is set up for recruiting, but I need to get excited about exactly why these gelceuticals are the next big thing, not just why it is a good MLM to get involved with,<br><br>What would you do to improve this website or the messages it offers? Key is for simplicity.<br><br>A: See above answer. Simplicity is both the key and the problem. I agree you don't want to make either the audio or video any longer. Perhaps the solution is in the design of the home page - there is some page real estate that is not used as well as it could be and by doing so you could still keep everything above the fold.<br><br>I hope that helps. </div> </div> </li> <li class="acceptedpost"><a name="78343" class="anchor"></a> <div class="meta"> <div class="arrow-down"></div> <span class="bytime"> Posted by <a href="http://www.marketingprofs.com/ea/profile.asp?userID=337044" title="78343">darcy.moen</a> on <span class="postdate">3/28/2006 at 12:49 PM</span> </span> <span class="badge accepted">Accepted</span> </div> <div class="comment-content"> <div class=" bmar"> The content of the audio is much like an opera singer.....'Me... me me me me me me me........me me me me me me me'.<br><br>I could care less about the company, the backing, the structure...all I care about is what is the product like, and can I sell it? If you can't sell me on the product, there is no way I can sell the company. What are you selling? The company, or the gel capsules? Like: make up your mind!<br><br>This is a cookie cutter approach that so many others have done to death. I've heard just about every networking mareting pitch there is, and they all sound like they were wrote by the same guy. Tell about the company, mention millions of dollars, hold out the carrot, and keep slogging the system as the solution.<br><br>Dull, dull, dull.<br><br>I think I'm atypical of 99.5 percent of the people out there...after the first 30 seconds, I'm almost willing to pay you 9.95 just to go away. The only reason I listened to the audio was because I was giving you a fair listen. I didn't even move onto the rest of the site content. To twist on Gerry McGuire: 'You lost me at >'<br><br>Nothing really new, nothing really exciting, just another canned MLM pitch.<br><br>Sorry to be so harsh, but, really...can't companies come up with something more original than 'GET IN ON THE GROUND FLOOR TODAY?'<br><br>Darcy Moen<br>Customer Loyalty Network </div> </div> </li> <li class=""><a name="78367" class="anchor"></a> <div class="meta"> <div class="arrow-down"></div> <span class="bytime"> Posted by <a href="http://www.marketingprofs.com/ea/profile.asp?userID=211586" title="78367">mbarber</a> on <span class="postdate">3/28/2006 at 6:03 PM</span> </span> <span class="badge author">Author</span> </div> <div class="comment-content"> <div class=" bmar"> Thanks all who have responded so far and I'll keep the thread open for another day or two to see what else might appear.<br><br>Tim Pepper, thank you for reading and responding exactly to the brief. Darcy, thanks for the feedback - I am probably in your camp and also recognise that there is a good chunk of the population that isn't so for them, this message is likely to appeal to a greater extent.<br><br>Thanks Frank for being the first to respond and Nahida for following up with a similar response.<br><br>Kathleen - spot on - it is a site that is to be available basically upon invitation as opposed to a shop front per say and I take on board what you have said.<br><br>That does present challenges along the lines of the rest of the feedback from people suggesting redesign based on the ability of a search engine and usuability issues like frames and Adame the broadband issue is a point we are aware of and thanks for highlighting it formally.<br><br>Thanks for the thoughts you've provided and I'll be assigning points based on the closeness of the responses to the brief provided, even allowing for validity of other responses.<br><br>Marcus :-) </div> </div> </li> <li class="acceptedpost"><a name="78407" class="anchor"></a> <div class="meta"> <div class="arrow-down"></div> <span class="bytime"> Posted on <span class="postdate">3/29/2006 at 7:52 AM</span> </span> <span class="badge accepted">Accepted</span> </div> <div class="comment-content"> <div class=" bmar"> It grabbed me from the word go, the design is good and the Audio and Video on the front is quite an innovative idea. <br><br>The question I had in my mind and I still have in my mind is:<br><br>What are you selling?<br><br>What is the offer?<br><br>What do you want me to do as a visitor?<br><br>I felt you had several messages. In the 30-45 seconds I spend checking something out I am looking for stand out message that is consistent throughout that is a call to action that I can relate to. You have a solid visual foundation that will easily support delivery of a solid message. You may want to consider using headlines to deliver your message concisley. Even 1-3 sentences of copy would'nt hurt.<br><br>Cheers<br>Michael<br> </div> </div> </li> <li class=""><a name="78670" class="anchor"></a> <div class="meta"> <div class="arrow-down"></div> <span class="bytime"> Posted by <a href="http://www.marketingprofs.com/ea/profile.asp?userID=211586" title="78670">mbarber</a> on <span class="postdate">3/30/2006 at 9:20 PM</span> </span> <span class="badge author">Author</span> </div> <div class="comment-content"> <div class=" bmar"> Thanks all that have responded, many of the thoughts already under consideration at this end (or have been mooted to those that make decisions).<br><br>Points allocated as per brief - message use and message content, website format and useability.<br><br>Special mention to Tim for being spot on (you know Tim if there was a 'weighting' of points I'd be favouring you); Darcy for offering an honest opinion related to the message and Kathleen for picking up that its an invitation based site. 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