Question

Topic: Branding

How One Must Tackel The Problem Of Pricing Services When One Is Just Starting A Communication Company?

Posted by Anonymous on 5/6/2004 at 4:35 AM ET 250 Points
just imaging. A person who believes in the way he works and also believes in the service it gives to its clients...it wants to create a difference in the customers mind by the service it gives, he also have lots of other plans to add services in coming years which will help his clients or customer work better. Now the "problem is he don't know how much is him values and service worth".
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RESPONSES

  • Posted by Blaine Wilkerson on 5/6/2004 at 8:55 AM Accepted
    The obvious problem that sticks out like a sore thumb is the self-centralized viewpoint. All your statements refer to what YOU believe is valuable to the customer and all the cool features YOU know how to offer.

    The key is finding out if any of this is what the customer really wants. We can sit around and dream and develop technology that will pick your nose for you while you are on the pohone AND project the national news ina video format on you windshield while driving to work. Sounds cool, sounds useful, but do people really want it?

    I suggest you conduct a targeted survey regarding your services. A good place to start is www.zoomerang.com.

    Other resources on branding and marketing strategy:

    www.brandchannel.com

    https://searchengineformarketers.com

    Good Luck!

    -- Jett Enterprises
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