Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How To Get A Sponsor For My Radio Talk Show
Posted by Anonymous on
8/15/2006 at 2:01 PM ET
I want to start a Radio talk show on financial empowerment.
1. Iwant sample letter/template on writing to a sponsor
2. How do I approach Sponsors?
3. I need detailed information on corporate sponsorship
8/15/2006 at 3:50 PM
I would just add that you need to get out there and network. I don't believe that you will be successful in mailing a bunch of form letters and hoping something will stick.
Once you have defined your radio show audience, you sponsorship "hit list", find ways to get in front of them and make connections.
What is the duration and frequency of your show? What is your target for howe many sponsors? Can you spring for some gratis advertising first to get some metrics and gain some interest?
Just be careful about trying to send out something generic and counting on results. The personal touch and communication is what you business does - so transfer that to your sponsors.
And how do you get your hands on sponsorships packages? Secret shopping. Get a few stations to pitch you and see how you like their package and positioning. You can learn a lot from staking out the competition.
8/16/2006 at 2:54 AM
Have you thought about syndicating online first? There are a number of online podcasting /radio portals that can help you gain awareness, exposure and traction. While you figure all of the angles you have with specific demographics. It would be much much easier for a consultant or a firm to put together a marketing proposal and presentation proposal for you to approach brand advertisers.
All the best,
8/16/2006 at 6:45 AM
You can get more information about how to approach SPONSERS?
Also you can get details regarding the letters by clicking this webpage:
I hope this will help!
8/17/2006 at 3:14 AM
I have worked with a number of UK radio stations, both national and local, who have hired me to seek sponsorship of everything from on-air programmes through to bumper stickers or traffic report vehicles.
Tatyiana has given you some sound advice. My experience has been that you firstly need to look at who your audience is going to be and how you are going to attract new listeners.
From there, you can build a presentation in your mind or on paper.
Once that is clear, look at who is advertising to that type of audience on-line, on radio, on television and in newspapers. Identify a few target businesses and research them thoroughly. Look at their recent press releases, look at what the newspaper analysts have said about them, look at their blogs etc. and sign up to the newsletters/catalogues. See what their headline promotions are and main lines of business.
Then get out there and network.
Start with your current suppliers and business contacts to see if there is a good fit there. Network with them - they will already know a little about you and how you operate. This is often a quick win.
Look amongst the people who are at your local business networking opportunities first.
If you cannot find a sponsor quickly there then target national companies. This is a longer process that networking locally.
The first point of call is to telephone their marketing people to find out who is the point of contact for making a presentation. Sometimes you cannot get past a generic e-mail address but still write to them with a very brief outline of what you wish to present to them and ask for an appointment to make a short presentation which will be of interest to them.
Through their newsletters and sales catalogues you might spot exhibitions or sales seminars they are attending. Get along to see them in person and introduce yourself. These may or may not be the people who get involved in programme sponsorship but you can ask them the question - who should you speak to. They have inside knowledge to help you.
I wish you well with this interesting project. I hope these thoughts are helpful - if I can be of more help please e-mail me.
8/26/2006 at 7:19 AM
I am closing this question since there has been no activity in over a week.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Kill These 12 Content Marketing Software Bugs (It's Not What You ...
by Ernest Nicastro
Five Modes of Persuasion You Need in Your Marketing Campaigns
by Timothy Carter
The Best Resume Format for Marketers
by Ayaz Nanji
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
Brand Personification: The Ultimate Way to Get to Know Your Brand
by Coralyn Loomis
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with