Know-How Exchange : Advertising/PR

I would just add that you need to get out there and network. I don't believe that you will be successful in mailing a bunch of form letters and hoping something will stick.

Once you have defined your radio show audience, you sponsorship "hit list", find ways to get in front of them and make connections.

What is the duration and frequency of your show? What is your target for howe many sponsors? Can you spring for some gratis advertising first to get some metrics and gain some interest?

Just be careful about trying to send out something generic and counting on results. The personal touch and communication is what you business does - so transfer that to your sponsors.

And how do you get your hands on sponsorships packages? Secret shopping. Get a few stations to pitch you and see how you like their package and positioning. You can learn a lot from staking out the competition.

T.

Hi There!!!!

You can get more information about how to approach SPONSERS?
1.https://www.getasponsor.com/get_a_sponsor_kit.html
2.https://www.ehow.com/how_15924_sponsor-sound-offs.html
3.https://www.cauk.org.uk/Literature/choosing_your_sponsor.htm
4. https://www.google.co.uk/search?hl=en&sa=X&oi=spell&resnum=0&ct=result&cd=1...

Also you can get details regarding the letters by clicking this webpage:

• https://www.google.co.uk/search?hl=en&q=get+a+sponsor+%2B+letter&meta=


I hope this will help!

Regards,

M Bhor