Question

Topic: Other

Product Launch - Any New Ideas Rolling Around??

Posted by Tatyiana on 9/19/2006 at 3:04 PM ET 500 Points

Okay folks – I still have not found the essence of my product launch platform so thought I would give it another shot. yes tick tock.. I have a month!

It will most likely be a virtual play. The basics will be covered, which are:

- press announcement
-customer/investor/friendlies email blast
-product review
-web/collateral updates
-social media outreach
-targeted advertising

But I am looking for some splash that is not as expensive as a formal event… but has event element. Some ideas:

Co-sponsor regional events – which ones?? Not sure
Online event – Still need that traffic builder – why MY event?
National Play? Do we do something where we podcast someone “interesting”. Maybe someone who has nothing to do with the industry but would be interesting to tune into?

Has anyone done an online event that has a physical mail out follow up piece that was interesting that tied back to the product launch?

Thanks,
T.
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RESPONSES

  • Posted by Frank Hurtte on 9/20/2006 at 11:14 AM Accepted
    I just attended a virtual trade show for the automation industry. There were individual booths from consultants, suppliers and the trade press. They promoted it by having speakers of interest to the whole industry. I believe each of the participants pooled their mailing list (email) to get maximum attendance. When you clicked you came into the show.. at the booth of the organization with whom you already did business.
    I may have some links to it if you are interested.
  • Posted by Tatyiana on 9/20/2006 at 1:09 PM Author
    Sounds very interesting... I would be interested in the links you have.

    Thanks!
    T.
  • Posted by MANSING on 9/22/2006 at 1:52 PM Accepted
    Hi Tatyiana,

    I can’t think more but there are some event companies who does product Launch with their superior ideas. I have no idea about your location? You will get sponsors link from Google search.

    To be honest, I have no idea about your product and budget. I will suggest you to follow this Google search from my side for best idea. We all prey for your success, promise!!

    Web: https://www.google.co.uk/search?hl=en&q=product+launch+ideas&meta=

    I hope this will help!

    Regards,

    M Bhor
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